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A framework for feasibility
Before you build, buy or launch, ask whether the project actually works. Here is the framework we use to find out.
A feasibility study does not have to be a thick document. It has to answer one question well: does this project make sense — the market, the economics and the practical requirements, taken together?
Market. Is there real demand, and can you reach it? Who else serves it, and what would they do if you entered? The market question is the one most projects get wrong first.
Economics. Build the numbers: the capital needed, the operating costs, the realistic revenue, the timing of cash flows. Then test them — what happens if revenue is 20% lower or costs 20% higher?
Practicalities. Do you have the skills, the approvals, the supply, the team and the stamina? A project that works on paper but fails on execution is a common, avoidable failure.
The decision. Finally, weigh the upside against the downside. A project does not need to be risk-free to be worth doing — it needs to be understood well enough that the risk is a choice, not a surprise.